Origin Story

Michael Lauria
Having grown up in a loving, connected home and family, Michael’s family origins are far from “normal”

His lineage can be traced back to 1245AD when Roger de Lauria was born in Valencia, Kingdom of Sicily in Italy.

When he was only 24, King Peter III of Aragon, Knighted de Lauria and placed him in command of the fleet of the Crown of Aragon during the War of the Sicilian Vespers. It is said he was amongst the most successful and talented tacticians of the medieval period winning each naval battle he commanded. A most notable battle was when he was victorious in the “Battle of the Counts” near Naples despite being outnumbered forty ships to eighty. He also brought peace to Sicily and inspired Men to follow him.

With such noble origins of Knighthood, it almost seems fitting that his distant descendant, Michael Lauria would, some 800 years later pen “Forging Excalibur – Rediscover your Masculinity”, inspired by weaving the mysterious origins of Excalibur, the legends of Merlin, Camelot, King Arthur and the Knights of the Round Table, creating unparalleled symbology that harks back to an era of courage, bravery, chivalry and virtue.

The symbology is powerful and brings our distant past of Knights and Kings into our present day where we see a distinct difference between what masculinity represented back then and what we see now in our modern society.

These Men who would become Knights demonstrated in their every action; Valour, and Virtue. They were respected and revered as leaders, warriors and peaceful compassionate men of service and contribution. They embodied of the 7 Standards of Men; Integrity, Strength, Courage, Self Actualisation, Compassion, Purpose and Contribution. Many of these characteristics and traits are no longer found in the modern man and it is my mission is to bring these back and encourage Men to integrate all aspects of their inherent Masculinity so as to become useful, contributing members of society leaving humanity better for them being part of it.

Then when we bring the powerful symbol of Excalibur into this, the process of forging a sword and liken it to the journey a Man goes on in life. That of being dipped into the fire, being hammered, folded, shaped and crafted into something useful and with purpose, we begin to understand how powerful the fusion of Men going on their Hero’s Journey to become Knights coupled with the journey of forging a sword can be and how this will create better quality Men in our society who will be leaders of their families, communities, and humanity.

The 7 Standards of Men




Self Actualisation




My Personal Journey...

…really began from the time my first marriage fell apart. I then went through the difficult journey of divorce, financial struggle, separation from my children for an extended period of time and the other pressures and emotional challenges that accompany separation involving children. As the years progressed, and after a near suicide attempt, I received the emotional impact I needed to choose to empower myself by learning how to build higher levels of self-awareness. This experience, while hard, birthed my passion, purpose, and quest. This is the quest to help others through similar life challenges. The quest to lead men toward a purposeful and meaningful future.

Over time I delved deep into the relationship between the powerful subconscious mind and its relationship to the conscious mind. I even went on a journey to attain “success” in the modern sense of the word, and discovered how this toxic path can lead to deep feelings of inadequacy, comparison and failure and for many Men, resulting in suicide due to the overwhelming pressure society can place on Men to be “successful.” I have developed a unique method of coaching and mentoring over the past 10 years which incorporates a fusion of talk centred therapy, person centred coaching and helping to uncover the layers of the subconscious mind responsible for beliefs and values. I’ve spent many years passionately studying the principles surrounding neuroscience, neuroplasticity and the deep connections between the body-mind-spirit. This research underpins my philosophy and guiding principles, which helps to create an environment of growth, learning and awareness.

Michael says...
“My greatest strengths lie, not so much in my education, but in the fact that I have “walked the path”. I have experienced the lack of awareness and all the struggle, adversity and heartache associated with this and now am on a quest to share the wisdom gained to lead Men towards a purposeful and meaningful future and for them to inspire their sons to follow in their footsteps so together, we create a society of well balanced, self aware people who are connected partners, engaged fathers and amazing Men of Purpose…"
Michael is working tirelessly to create a worldwide “Company of Knights” who will contribute collectively to help create a Humanity we wish to see for our children...

Your Journey Starts Here

Our modern Toxic "Success" Driven society is placing enormous pressure on Men to acquire material wealth and social acceptance, resulting in Men feeling even more inadequate and uncertain, creating deeper levels of disconnection with themselves. There is nothing wrong with money, nor achievement, but to make “success” the driving force is damaging Men, as they do not know how to strive for goals and achievement whilst still remaining healthy, well balanced Men; able to integrate their masculinity in a healthy way.

Add to this, the fact that Men endure a glaring spotlight on them constantly, with movements such as #metoo and concepts such as "toxic masculinity" in our society. This is placing all Men in the same unhealthy container with this ideology that we all possess a core which is innately aggressive, violent and misogynistic.

This widespread sensationalist and false vision of Men is becoming mainstream and permeating our consciousness as well as indoctrinating young people into this mindset.

It is damaging to Men on a very core, fundamental level.

These unhealthy concepts then adversely affect their intimate relationships and quality of parenting. Men’s contribution to society is waning and the nurturing of healthy masculine within all Men which has served humanity at a high level for millennia is deteriorating.

As a result, we are faced with a generation of Men, who are totally unaware of who they are, their purpose in life and lacking any connection with the core of who they are and what they represent. 

These same Men are raising a new generation of boys who are under phenomenal amounts of strain and a crisis of purpose and identity, which is leading to record levels of depression and suicide in Men across the globe.

It is a catastrophe of massive proportions which is permeating our minds and adversely affecting our global culture at a level we've never seen and an issue which requires its own, brighter spotlight.

This is where my new book "Forging Excalibur" comes in. will help to bring light to these issues and attempt to answer questions Men across the planet have regarding themselves and their uncertain future as Men.

It attempts to bridge the gap between where we are and where we need to be as Men and in turn, give Men some great tools, healthy ideologies, concepts and awarenesses in order to begin the process of growth which is, in effect forging their own sense of "SELF" - their very own "Excalibur".

“Forging Excalibur” will help and empower Men to find purpose and meaning in life, get in touch with their core values and operate at optimum levels in life, which will contribute to creating a society where Men are fully embodied and integrated within their masculine.

I liken the process of a Man rediscovering his masculinity as that which a sword goes through when forged. It is subjected to extreme heat and a literal battering, before it becomes something useful with purpose. Similarly, a man must endure extreme adversity, walk through the veritable fire; if he is to develop the strength, resilience and fortitude to be able to fully embody and integrate the masculine”

Within these pages you will find the "Seven Standards of Men" which are standards I feel every Man should aspire to embody to create the very best version of himself he can be.

This book is for good Men who wish to become better.
These Men make better partners, better fathers and better sons; better PEOPLE.

This is a journey of self discovery where you will set into the fire, be hammered, folded, hammered again, shaped and crafted into the Man you know you have within you. This book will help you to forge your own version of "Excalibur" which you will carry with you in life with Strength, Passion and Purpose.

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